![]() ![]() Encourage repeat business among regular customers and incentivize new customers to choose your gas station or convenience store by offering rewards based on how many times they visit or how much they spend with you overall. The same holds true for gas stations and convenience stores.Ĭustomers love the idea that their purchases are directly contributing to future gain-and that’s precisely the purpose that a loyalty program serves. The benefits of robust loyalty programs have been proven time and again in many industries, from restaurants to retail and beyond. It’s a great alternative to paying at the pump, as it eliminates the need for customers to fumble for a credit card and offers an instant solution if a pump side card-reader is malfunctioning. Gas station owners should also embrace mobile payment options. Unlike self-checkout, which requires interactive kiosks, mobile payment solutions are fully digital-the only hardware needed is a mobile device. As with self-checkout, upgrading your POS to handle instant, digital payments is a breeze when you team up with a partner that specializes in facilitating mobile payment solutions. It’s a very timely idea, too, considering that contactless is everything right now. Implementing mobile payments also requires a solid tech stack and integration with a versatile, user-friendly app, like Apple Pay. During a season when time is of the essence, customers will be more likely to go the extra mile for a store that offers self-checkout than wait in line at a store that doesn’t. The ease and speed of self-service will be worth the investment, especially if you’re looking to earn more business from customers fueling up for the holidays. Working with a tech partner that offers self-checkout equipment and implementation is the fastest, easiest way to get onboard and introduce a self-service channel to your customers. If you’re opting to introduce self-checkout to your convenience store, you’ll need to implement self-checkout kiosks. For example, see how Mach 1 used self-checkout to improve their check out experience. The best part is that implementing mobile or self-checkout at your convenience store to attract customers fueling up for the holidays can be quite easy with the right technology and partner. ![]() And in 2021, mobile payments have gone up by 40 percent, reinforcing this belief. In fact, over 70 percent of customers agreed that waiting in line to check out is their least favorite part about shopping. ![]() But you can simplify other aspects of their experience by offering convenience-boosting options, like mobile and self-checkout.īoth mobile and self-checkout reduce lengthy queues at the cash register and save customers time-a top priority during the holiday months and especially during holiday travel. If you’re operating a convenience store, most customers will still need to physically enter the store and look for whatever product they need to purchase-that element of the shopping process hasn’t changed. The whole process delivers the fast, frictionless experience today’s consumers crave. Most customers simply pull up, fill up, pay at the pump, and take off. A key place to start is by boosting convenience and offering incentives.Īt most gas stations, fueling up has been a self-service task since the 1960s (with a few rare exceptions). So, in order to win the business of customers fueling up for the holidays, you’ll need to focus on improving the shopping experience. Gas stations and c-stores are on nearly every street corner in urban areas selling the same products. Today’s consumer has many options readily available when it comes to fueling up or picking up essentials from a convenience store. But how much your business ultimately profits depends on how well you’re able to rise above the competition and attract holiday travelers to your location. Given how the pandemic wreaked havoc with most people’s travel plans in 2020-and how it continues to affect travel abroad-experts expect to see a surge in car trips this year as folks hit the road to visit loved ones or celebrate the holidays with a change of scenery.įor gas-station and convenience-store owners across the U.S., this travel surge could translate to a spike in sales and revenue. ![]()
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